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Our Story

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Scarlen Martinez is the CEO of Maven Strategy Group, a consulting firm that harnesses the power of sports to create lasting social impact. Maven drives change through three key areas:

  • Athlete Development: From high school to the pros, Maven equips athletes with tools and resources to build successful careers while giving back to their communities.

  • Educational Programs: Focused on leadership and culture-building, these programs inspire growth and resilience beyond the field of play.

  • Impact Consulting: Knowing every community is unique, Maven collaborates with brands, companies, and individuals to design personalized impact strategies that truly make a difference.

     With a knack for building lasting relationships, Scarlen helps sponsors connect with purpose-driven organizations and supports nonprofits in enhancing their programs to attract long-term partnerships.

     Her diverse background spans over 15 years in education, nonprofits, and community organizations, where she’s worked with top brands, tech firms, and sports teams to craft impactful outreach initiatives. Scarlen, founded Maven Strategy Group to bridge two key gaps: linking corporations and high-net-worth individuals with grassroots organizations that need strategic support, and helping athletes build enduring legacies through meaningful community engagement and professional development.

      Under Scarlen’s leadership, Maven goes beyond surface-level impact, cultivating a community of “Doers” dedicated to deep, sustainable change. Her vision fuels bold ideas and turns them into meaningful action, empowering stakeholders and uplifting communities along the way.

      Scarlen earned a Bachelor of Arts in Communications from Manhattan College and a Master’s in Education from American University in Washington, D.C.

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